The Body Shop: What went wrong?

"While The Body Shop's heritage is strong, it needs to work on its brand perception. It's not known as a brand which is innovative and new, and it's failed to keep up with market trends - contour sticks, kits and palettes were a strong trend in 2016, and these are nowhere to be seen in The Body Shop's range," she says.

ncG1vNJzZmivp6x7o67CZ5qopV%2Bjsri%2FjpusrKGemsC0eZJxcGltZWh9